Wal-Mart Joins e-Publishing Ballgame?

Just when I thought I had figured out which e-publishing platform I was going to use once I completed my manuscript the publishing industry has changed yet once again.  

My research of e-publishers resulted in the five largest retailers: Amazon, Apple iBooks, Nook Press, Google Play and Kobo. At the time, Kindle by Amazon ranking highest on my list of e-publishing requirements.  After the newest announcement, its back to the drawing board for me.

#Walmart has partnered with Kobo to sell e-readers, e-books and audio books that will be available at its 4,000 stores later this year. According to #Publishers Weekly, Kobo marketplace 'holds nearly six million titles from thousands of publishers and hundreds of thousands of authors.'

The thought of my book ever getting read according to Kobo's title list is very daunting.  Walmart has changed and dominated the retail industry for the past several years.  With e-commerce slowly on the rise, the million dollar question is who will attempt to conquer it now?  Will it be Wal-mart who teamed up with #Google and now Kobo or will it be Amazon?  

I'm wondering if this new partnership between Wal-mart, Google Play and now Kobo are going to tip the scales in not only e-publishing options but most importantly if it will affect the prices of author's books? Most e-books range from $.99 to $3.99 per download.  That's considerably a fair price to download a book in the comfort of your home to enjoy on a cold, wintry day.  The dishearten part; I receive newsletters on a regular basis from many authors who are giving away their books for free just to gain readership.  I'm wondering if that concept is working?  

In the upcoming months as after I finish writing my manuscript and get it edited, I have a sneaking feeling my decision to e-publish will be between Kobo and Kindle Direct Publishing.  











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